Timebook Now Integrates with Jira

In product development, the gap between discovery and delivery has always been one of the most persistent challenges. Teams invest countless hours uncovering customer needs, validating ideas, and prioritizing opportunities, only to see that hard-won insight get lost in translation when it’s time to execute.

At Timebook, we believe that discovery and delivery should be two sides of the same coin. That’s why we’re thrilled to announce our complete Jira integration: a seamless bridge that automatically synchronizes work between discovery and delivery, ensuring consistent data across both platforms without the need to switch tools, enabling product teams align strategy, research, and execution.

Why This Matters

The Discovery–Delivery Divide

• Discovery is where product managers, designers, and researchers uncover problems worth solving. It’s where hypotheses are tested, customer interviews are synthesized, and opportunities are prioritized.
• ‍Delivery is where engineering teams bring those validated ideas to life, tracking progress, managing dependencies, and shipping value to customers.

Traditionally, these two worlds have been siloed: discovery insights live in one tool, delivery tasks in another. The result? Misalignment, duplicated effort, and a constant game of “telephone” between teams.

The Cost of Context Switching

Every time a product manager has to copy insights into Jira, or an engineer has to chase down the “why” behind a ticket, valuable time is lost. Worse, critical context often slips through the cracks.

Our Jira integration eliminates that friction. With Timebook and Jira working in harmony, discovery flows directly into delivery—no manual handoffs, no lost context, no switching between tools.

What the Integration Delivers

Here’s what makes this integration a game-changer:

• Automatic Synchronization - Every work item you need to form a project can be synced directly into Jira. Updates flow both ways, so teams always see the latest status, whether they’re working in Timebook or Jira.‍
• Consistent Data Across Platforms - No more duplicate entries or mismatched fields. The integration ensures that data stays consistent, accurate, and up to date across both systems.‍
• Seamless Workflow - Product managers can stay focused on discovery in Timebook, while engineers continue to manage delivery in Jira. Each team works in the tool they prefer, without sacrificing alignment.‍
• Traceability from Idea to Impact - With discovery and delivery connected, you can trace every shipped feature back to the customer need or insight that inspired it. This creates a transparent, evidence-based product development process.

How It Works

1. Configure Jira Integration - Head to your Timebook workspace settings and connect Jira with just a few clicks.
2. Select Your Project - Choose the Jira project you want to sync. Whether it’s a sprint board or a backlog, you decide exactly where the collaboration happens.
3. Sync Automatically - Once connected, updates flow seamlessly between the two platforms. Change a status in Jira? It’s reflected in Timebook. Prioritize an idea in Timebook? It shows up in Jira.
4. Stay in Your Flow  Product managers never need to leave Timebook. Engineers never need to leave Jira. Yet both teams stay perfectly aligned.
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What gets synced

Synchronization between Timebook and Jira is enabled by linking a specific Team in Timebook with a specific Jira project. This allows Work Items in the Team to sync with Jira issues. The synchronization is two-way, meaning changes made in one tool can be reflected in the other.

The following Timebook Work Item attributes are mapped to Jira issue attributes:

• Title (Summary in Jira)
• Description
• Item type (Issue type in Jira)
• Parent/child relationships
• Status
• Priority

Attributes based on type selection, such as Status, Issue Type, and Priority, are generally mapped by name and are case-insensitive. This means that as long as the names match, capitalization doesn’t matter. To explore this in more detail please read our help center article by clicking here.

Benefits for Every Team

For Product Managers

• Focus on discovery without worrying about manual handoffs
• Ensure that validated opportunities are translated into delivery with full context
• Gain confidence that engineering is always working on the right problems

For Engineers

• Receive Jira issues enriched with discovery context, no more guessing the “why”
• Stay in Jira without needing to learn a new tool
• Reduce back-and-forth with product managers

For Leadership

• Gain visibility into the full product lifecycle, from customer insight to shipped feature
• Ensure strategic alignment across discovery and delivery
• Improve accountability and measurement of product outcomes

Why Now?

The pace of product development has never been faster. Teams are under pressure to deliver value quickly, while also ensuring that what they build truly matters to customers.

By bridging discovery and delivery, Timebook’s Jira integration helps teams:

• Move faster by eliminating manual handoffs‍
• Build smarter by ensuring delivery is always grounded in validated discovery‍
• Stay aligned by keeping data consistent across tools

This isn’t just about efficiency, it’s about building better products, faster.

Two Examples of How Timebook Syncing with Jira Benefits the User

Scenario 1: From Customer Interview to Jira Ticket

A product manager synthesizes customer interviews in Timebook and identifies a recurring pain point. They validate the opportunity, prioritize it, and sync it directly to Jira. The engineering team sees the new issue in their backlog, complete with context from discovery. No copy-paste required.

Scenario 2: Tracking Progress Without Losing Context

An engineer updates the status of a Jira issue to “In Progress.” That update flows back into Timebook automatically, so the product manager can see delivery progress without leaving their discovery workflow.

Scenario 3: Measuring Impact

Once the feature ships, leadership can trace it back to the original customer insight in Timebook. This creates a clear line of sight from discovery to delivery to impact.

Looking Ahead

This integration is just the beginning. Our vision is to create a fully connected product development ecosystem—where discovery, delivery, and measurement are seamlessly integrated.

Future enhancements will include:

• Deeper customization of field mappings
• Advanced reporting across discovery and delivery
• Expanded integrations with other delivery tools

Final Thoughts

The launch of our Jira integration marks a major milestone in our mission: to help product teams build with confidence, clarity, and speed.

By bridging discovery and delivery seamlessly, we’re eliminating one of the biggest sources of friction in product development. No more lost context. No more manual handoffs. Just a smooth, evidence-based workflow from idea to impact.

We can’t wait to see what you build with it.